Capturing the essence of MalaTown’s bold flavors through engaging narratives.

Ensuring a balance of entertainment and brand messaging to keep videos informative yet fun.

Writing in both Chinese & English to appeal to a diverse audience.

Tailoring scripts for different platforms (Instagram, TikTok) to maximize engagement and virality.

Identifying and reaching out to influencers who aligned with the brand’s aesthetic and audience.

Crafting compelling outreach emails that encouraged authentic and enthusiastic participation.

Ensuring a consistent flow of influencer visits, generating organic buzz for MalaTown.

Tracking influencer posts, engagement, and conversion metrics to analyze the effectiveness of campaigns.

Building an influencer database to streamline future partnerships.

Monitoring video performance (views, watch time, shares) to assess content effectiveness.

Analyzing influencer-driven traffic to evaluate ROI and refine outreach strategies.

Tracking audience engagement trends (likes, comments, shares, and saves) to adapt content strategies.