Oversaw daily operations of Molly Tea’s Instagram, ensuring smooth execution and strong engagement. The responsibilities included:

• Tracking backstage analytics to monitor post performance, audience growth, and engagement trends.

• Ensuring scheduled posts go live by checking content planning platforms like Later and Buffer.

• Daily monitoring of the account to respond to comments, DMs, and customer inquiries, fostering community interaction.

• Managing interactive content such as polls and prize-winning activities by responding to participants and coordinating prize distribution.

Using tools like Later and Buffer, I managed the monthly content calendar, ensuring a steady, well-balanced mix of posts that aligned with promotional goals. This included:

• Planning collaboration videos & branded digital photography campaigns to build brand credibility and momentum.

• Copywriting in both Chinese and English for post descriptions, maintaining brand voice across audiences.

• Monthly content performance reports & strategy meetings with the client to refine the direction and optimize engagement.

To amplify brand awareness, I focused on building authentic influencer collaborations with food and drink content creators in NYC. I ensured a mix of small-to-mid-sized influencers to keep the content relatable and engaging. My responsibilities included:

• Crafting personalized email outreach to attract influencers and invite them to try Molly Tea.

• Maintaining a steady flow of influencer visits to generate consistent buzz.

• Tracking influencer postings, including timing and engagement metrics, to analyze campaign effectiveness.

• Developing and managing an influencer database for future collaborations and long-term brand partnerships.